Get three TikTok ad ideas from this week's most-liked videos in your niche
Among this week's most-liked protein snack videos on TikTok, the 14 how-to videos got saved six times as often as the other 7.
Name your niche and what you sell. You find out which kind of video people in that niche save this week, and get three ready-to-shoot TikTok ads for your product built the same way, each with a picture.
I sell a high-protein chocolate bar for runners. Look at this week's most-liked TikTok videos about protein snacks, find out which kind people save, and give me three ads I could shoot.
What you get
- This week's most-liked TikTok videos in your niche, each with plays, saves and a link
- Which kind of video people save most (how-to, product, talking), counted on totals and video by video
- Three ready-to-shoot ads for your product built on that finding: a name, three shots, caption and ending line
- A picture for each ad and the real video it follows
A real run
We ran this for "protein snacks" and a chocolate protein bar for runners on Oct 9, 2026. TikTok returned the 30 most-liked videos of the week; 21 were about protein snacks, and every number here comes from those 21. Creators are examples; we are not affiliated.
How-to videos got saved six times as often: 3.7 saves per 100 plays across the 14 that show how to make something, against 0.6 for the other 7.
It holds video by video too: the typical how-to video got 3.2 saves per 100 plays, the typical other video 0.5. The 14 how-to videos come from 14 different creators and drew 75% of all plays.
The other 7: 2 show a product, 3 talk to camera, 2 show a finished dish without the steps. Only 2 of all 21 videos are paid ads.
What you do with it: film your bar as an ingredient in something people can make, step by step. The three ads below do exactly that: cookie bites, ice cream and a parfait jar.
The videos behind it, and the three ads in full
How-to videos people saved most
- 5.9Homemade beef gelatin snackshow-to · 612,827 plays · posted Oct 8 · See the video ↗
- 5.2Chickpea and edamame smash on toasthow-to · 39,026 plays · posted Oct 6 · See the video ↗
- 4.8Chocolate chip protein cookieshow-to · 50,699 plays · posted Oct 7 · See the video ↗
- 4.3Cottage cheese street corn dip (paid ad)how-to · 108,774 plays · posted Oct 5 · See the video ↗
The most-played of the other 7
- 1.3Sweet potato waffle dessert, finishedfinished dish, no steps · 219,874 plays · posted Oct 3 · See the video ↗
- 0.07Eating a protein snack on the commutetalking to camera · 205,228 plays · posted Oct 5 · See the video ↗
- 0.04Store-bought snack kit (paid ad)product shown · 124,685 plays · posted Oct 7 · See the video ↗
- 0.5Taste-testing German protein barsproduct shown · 55,377 plays · posted Oct 6 · See the video ↗
Ad 1 · Runner’s chocolate bar cookie bites
- Shot 1Add chopped protein bar to oats, banana, and nut butter.
- Shot 2Press into small cookie mounds and bake.
- Shot 3Show the finished chewy cookies with bar pieces inside.
- CaptionRunner fuel you can bake #highproteinsnack #food
- EndsSave this cookie bite recipe for your next run.The how-to video it follows ↗
Ad 2 · Chocolate bar protein ice cream
- Shot 1Blend frozen banana, yogurt, and chunks of protein bar.
- Shot 2Swirl in more chopped bar pieces.
- Shot 3Show the finished ice cream scooped into a bowl with bar bits on top.
- CaptionCold, creamy runner recovery #food #highproteinsnack
- EndsSave this ice cream for post-run cravings.The how-to video it follows ↗
Ad 3 · Chocolate bar parfait jar
- Shot 1Layer yogurt, berries, and crushed protein bar.
- Shot 2Repeat the layers until the jar is full.
- Shot 3Show the finished parfait with a thick bar crumble top.
- CaptionEasy runner parfait stack #highproteinsnack
- EndsTry this jar when you want a fast protein snack.The how-to video it follows ↗
The numbers behind it
- 74,547saves on the 14 how-to videosagainst 3,890 on the other 7, which had a third of the plays
- 2/14how-to videos saved less often than the others’ 0.6so it is not one viral video
- 2/21are paid adsthe rest are creators’ own posts
Every on-topic video from this run
How it works
Your AI assistant does these steps for you. You pay a few cents per run; nothing to install or configure.
Finds this week's most-liked videos in your niche
You type what people search on TikTok. It pulls the 30 most-liked videos from the last week, with plays, likes, saves and shares.
Keeps the ones that are really about it and sorts them by kind
Meal-prep and grocery videos are set aside. Each remaining video is marked how-to, product shown, talking to camera or other.
Counts which kind people save
Saves per 100 plays for each kind, on totals and video by video. A kind only counts as a winner when both agree.
Writes three ads that follow the winner
Each with a name, three shots, a caption, an ending line, a picture, and the real video it follows.
Questions
Where does the data come from?
TikTok's public search: the most-liked videos of the week for the words you type, with their plays, likes, saves and shares.
What does it cost?
About 15 cents a run, paid from your balance. New accounts start with $5 free.
Why saves and not likes?
A save means someone kept the video to come back to it, often to make the recipe later. Likes follow plays; saves per 100 plays show which kind of video people find worth keeping.
How accurate is it?
Plays, likes and saves are what TikTok showed at the moment you ran it, and they change by the hour. Which videos are on topic and what kind each one is are read by AI from the captions, so the page links every video for you to check. A kind is called the winner only when it has at least 4 videos and leads on totals and video by video; otherwise you get three different kinds of ad to test. How we counted this example: the AI set aside 9 of the 30 as off topic, 8 meal and recipe videos (which would only add to the how-to side) and one grocery haul that people saved often. Counted as a product video, that haul narrows the gap on totals to 3.7 against 1.8; the typical video still gets 3.2 against 0.7. The one borderline video, a finished waffle dessert, does not change the result either way.
Can I use the pictures in my ads?
They are AI-generated starting points for your shoot. Check them against your real product and packaging before you use them.
Will the creators know I looked?
No. It reads public TikTok search results; nothing is sent to anyone.
How often should I run it?
Once a week. Ask your AI assistant to run it every Monday with the same words, so you see when the kind of video people save changes.
What if few videos come back on topic?
Try the words your buyers type into TikTok search, or a broader niche ("protein snacks" instead of "protein bars for runners").
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For developers · tools, inputs and run IDs behind this example
{
"tool": "scrapecreators.tiktok-search",
"input": {
"query": "protein snacks",
"period": "this-week",
"sort": "most-liked"
}
}Run it from code or any agent: recipe, script and skill file ↗
Run IDs: qmOYFAW5 · observed charge $0.150689